iOS App Development: Background and Upsurge

The iOS app development framework has witnessed the rapid transformation from the stage the first App Store was launched in 2007 with just 500 apps. With new technological advancements, 2.2 million apps have been launched and latest iOS application development trends have shifted to the use of Swift tool, powered by X Code release, among several other variations.


With the advent of the newly launched iOS 11, the focus is now on delivering more intuitive and user-engaging experience, in line with the company’s vision of Clarity, Deference, and Depth.

Challenges in iOS App Development

1.     Fixed Development Platform

An iOS app development environment is meant for a fixed platform, supported mainly by Apple. iOS applications can run only on Apple devices and non iOS customers cannot avail these features.

2.     Virtual Reality Connection

Apps developed in the iOS environment do not conventionally communicate with VR devices and wearables. Apple’s own offering, Apple Watch, cannot interact with an iOS device for exchange of media or data. As such, the basic level of iOS app development has not been able to bring the experience of combining location-based services with virtual headsets or goggles.

3.     Approval by App Store

App store guidelines change frequently, so developers involved in iOS app development must essentially understand the rules and regulations before they actually start developing. Teams should first roll-out a Beta version, in order to work around the bugs that might sneak in during the course of iOS app development. Any inconsistency might possibly lead to the rejection by the App Store.

iOS App Development: The Market Perspective

The changing market scenario has been promising for the iOS developers. A good number of developers are now forming an increasing chunk of the workforce for offshore development companies.

In terms of advertisement expenditure, iOS app development platform offers wider opportunities than Android apps. Though Android has higher stakes in terms of volume, iOS is placed better in terms of revenue for the business as well as customer satisfaction. The prospects of iOS app development have brightened with the emergence of Big Data, enterprise mobile app, and IoT.

The ever-growing scope of mobile commerce has fueled in more potential for the iOS app development. The iOS applications are efficient and are used for transmitting real-time data and easing customer interaction and overall engagement, delivering a truly mobile experience. According to a statement by Apple in July 2017, PayPal has been added as a payment option for App Store, iBookstore, Apple iTunes Store, and Apple Music.

iOS App Development: The Strategic Scenario

Since the advent of apps for the first time, Apple has learned the dynamics of iOS app development and launch from a strategic perspective. When Android was first launched in 2008, the prices of apps developed in Android and iOS had a huge difference.

Google devices, initially, offered payment processing option in few geographical locations. As such, when an Android device would be launched without Google checkout process in a particular location, the Android Market would display just the free apps. As a consequence, most of the Android apps became free to use, as against their iOS counterparts.

Analysts said the scenario changed from 2010, when prices became closely comparable, increasing competition among players. For example, Apple would typically make sure it unveiled iTunes store on Mac and Windows before launching on iOS devices. While choosing the price of an app, Apple considered the price of an identical app developed by competitors and a right App Store promotional strategy to secure more downloads and better revenues. This was preferably done through App Store Optimization.

Of late, Microsoft has been ensuring that the Windows users can continue using their apps even if they are operating an iPhone or Android device. Also in 2017, Apple is said to have adopted a strategy for overcoming any limitations in terms of hardware consistency or device compatibility. iOS devices can now either embrace only the iOS-powered apps or they can continue preventing or blocking apps running on competitor platforms, as per their requirement.

iOS App Development: Going down the Line

Apple continuously puts efforts to provide their users with something unique, simple, and secure. The company regularly accepts customer feedback and offers lightweight versions of their apps for customer satisfaction. Besides this, the firm has been addressing security concerns using a typical iOS development framework.

Newer tools and technologies

A combination of Augmented Reality and Global Positioning System is set to have a greater impact on iOS app development, particularly in areas of human intervention and offers/deals based on customer preferences. With an upcoming focus on these areas, Apple is developing native apps that can gauge buying behavior through powerful inbuilt analytics.

In the more sophisticated environments, core iOS app development is similar, in many ways, to the development of a Mac environment. Thus, Cocoa has evolved to Cocoa Touch, for example. When it comes to the coding platform, Swift has replaced the traditional Objective C language since 2014, enabling iOS developers to migrate to the new coding methodology without much hindrance.

One of the newest additions to the iOS app development framework is the aggregator app. Aggregator apps built around iOS have the capability to deliver easy-to-follow content that revolves around targeted areas of interest of the potential buyers.

The iOS app development company derive its experiences from technology focus groups and regular feedback from design engineers and user experience evangelists. This will go a long way in the continuous improvement of the iOS app development strategies and processes from time to time.

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